Name-recognition of Lithuania’s second city Kaunas is growing like mushrooms after a heavy spring rain in far-off Japan. The Japanese premiere of the new film about the Japanese diplomat Chiune Sugihara, “Persona non Grata: The Chiune Sugihara Story,” took place in early December and has achieved huge success.

Lithuanian ambassador to Japan Egidijus Meilūnas said the film is currently being shown at over 300 theaters in Japan and is second only to the new James Bond film in terms of popularity. Brochures about Kaunas are also being provided to the public at the movie theaters and other public spaces. Japan seems to be buzzing about the film, with many television programs discussing it and broadcasting images of Lithuania and Kaunas.

“Kaunas is being advertised very heavily right now,” ambassador Meilūnas said.

Full story in Lithuanian here.

Film trailer here.

Official film site page in Japanese on Sugihara, Kaunas and Lithuania here.